For sports rights holders

Your personal AI sponsorship executive.

Metis covers the global brand market for you. It finds the brands with a reason to buy now and the person who owns the budget, writes the emails and tracks every reply. You approve everything that goes out.

Book a demo Who it’s for
Nothing sends without your approval Sent from your own mailbox
Metis for Kingsmere City FC
Record growthKPKestrel PayPayments

Reported record transaction volumes in its half-year results.

Source: Company results, 30 Sep

PropensityFitTimingvery high
Dana ReeveChief Marketing Officer, Kestrel Pay
Work email verified
Kingsmere City FC x Kestrel Pay
Hi Dana, Hope you're doing well. Quick one for you. Kingsmere City FC is going fully cashless next season, and we think Kestrel Pay is the right partner to power it. It's a fantastic opportunity to put Kestrel Pay at the heart of every transaction on matchday, and as part of the package we can also offer strong visibility across the club and premium hospitality throughout the season. Would you have 30 minutes next week? It'd be great to understand more about Kestrel Pay and your priorities for the year ahead. Best, Sam
Waiting for your approvalDrafting in your voice
Illustrative. Fictional brands, people and club.

Recent signals

Public news, shown to illustrate the signals Metis tracks. No relationship with these brands is implied.

The problem

The early funnel is where sponsorship revenue is won or lost. It’s still run by hand.

  1. 01Signals

    Buying signals are everywhere and gone within weeks. No team can watch them all.

  2. 02Prospecting

    Researching brands, building lists and keeping trackers up to date takes days every week.

  3. 03Contacts

    Finding the person who owns the budget takes as long as finding the brand.

  4. 04Outreach

    Emails worth sending take time to research and write, so too few go out.

  5. 05Tracking and insight

    Replies, follow-ups and results sit across inboxes and spreadsheets, so nobody sees what’s working.

Metis runs the whole early funnel as one system: signals, prospects, contacts, outreach, tracking and insight. At the quality of your best seller, with the coverage and volume no team can manage by hand.

What changes

Better emails. More of them. The whole market covered. All in one place.

Quality

Every email written like your in-house sellers.

Volume and coverage

Every buying signal, across the market.

Metis tracks brands worldwide, so you see every brand with a dated reason to talk now.

One place

Signal to reply, in one place.

Signals, prospects, contacts, emails, approvals, replies and results in one system. No trackers to keep up, no list exports.

How it works

From a headline to a meeting, in five steps.

Metis does the reading, the research, the contact-finding and the sequence. You keep the judgement and the relationship.

  1. 01

    Signals

    Metis reads the news and company announcements for the moments a brand is most likely to buy sponsorship, and keeps the source and the date of every one.

  2. 02

    Fit

    Each signal is scored against your assets and audience: how likely the brand is to buy, how well it fits what you sell, and whether the timing is right. If we can’t say why now, you don’t see it.

  3. 03

    The right contact

    Metis finds the person who owns sponsorship at the brand, usually the head of partnerships, brand director or CMO, with a verified work email. Not an info@ inbox, not a guess.

  4. 04

    Six emails, approved by you

    Metis drafts all six emails for each prospect: the first, and five follow-ups, in your voice. You can edit any of them before it goes. Nothing sends until you approve it, it goes from your own mailbox, and one reply stops the rest.

  5. 05

    Replies and results

    Replies come straight to your inbox. Metis tracks every send, reply and meeting in one place, so you can see which brands are moving and what’s working.

Tracking and insight

See what’s working, from first email to meeting.

Every reply, meeting and result is tracked in one place, for the whole commercial team.

  • From first email to meeting

    Brands matched, contacted, replied, interested and meetings booked, in one view.

  • What gets replies

    Reply rates by the reason Metis wrote, by the brand’s sector, and by which of the six emails landed.

  • Every sequence in one place

    What’s going out this week, where replies come from and how each sequence ended.

  • Meetings, prepared

    Every meeting booked, with a brief for the first call.

Insights · Kingsmere City FCSeason to date
Meetings6
Replies19
Reply rate21%
Emails sent214
From match to meeting
Brands matched140
Contacted90
Replied19
Interested11
Meeting booked6
Which email lands
1
2
3
4
5
6
Illustrative. Fictional club and figures, not results.
Example emails

Read what goes out in your name.

Three first emails from a fictional club. Pick one.

From Sam Okafor, Commercial Director, Kingsmere City FCTo Dana Reeve, Chief Marketing Officer, Kestrel PaySubject Kingsmere City FC x Kestrel Pay
Hi Dana, Hope you're doing well. Quick one for you. Kingsmere City FC is going fully cashless next season, and we think Kestrel Pay is the right partner to power it. It's a fantastic opportunity to put Kestrel Pay at the heart of every transaction on matchday, and as part of the package we can also offer strong visibility across the club and premium hospitality throughout the season. Would you have 30 minutes next week? It'd be great to understand more about Kestrel Pay and your priorities for the year ahead. Best, Sam Sam Okafor Commercial Director · Kingsmere City FC
93 words · one fact · one asset · one askIllustrative. Fictional brands and club.
Demo

See your own prospects before you decide.

A demo starts with your assets and your audience. You see the brands Metis would approach for you, why now, and the emails it would send, before a single one goes out.

Book a demo